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Online Video Viewing Not A Severe Threat To TV
Is the growth of online video cannibalizing TV time? A TV viewing report from eMarketer last week reveals that 42 percent of U.S. adults believe they watch less TV now than they did two years ago, but it may not be attributable to online video because there hasn't been a huge increase in video viewing. The latest statistics from Leichtman Research Group say four percent of U.S. adults viewed online video daily and 14 percent viewed it once a week in December 2006 compared with four percent and 11 percent in March 2006.
The report also found hesitation about watching long-form video programming on computers, with 68 percent of adults saying they would watch downloaded TV shows and movies on their TVs, but only 45 percent willing to watch them on their computers.
"TV will still likely be the dominant media device for the next several years," eMarketer concluded, although it projects the number of online video viewers will grow from 107.7 million in 2006 to 157 million in 2010.
Reported in Shoot Magazine March 07, 2007
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